At Sonovo, our mission has always been about more than just products. It is about raising awareness, supporting people living with tinnitus, and encouraging better hearing health across all walks of life.
That is why we are proud to announce our new partnership with MHR Motorsports, a growing and highly respected team within UK motorsport.
This collaboration brings together high-performance racing and purpose-led wellbeing, helping shine a spotlight on the importance of hearing protection in high-noise environments.
The Hidden Impact of Noise in Motorsport
Motorsport is an exciting, demanding, and highly competitive industry. However, it also exposes drivers, mechanics, engineers, and support teams to prolonged periods of extreme noise.
Engines, machinery, power tools, and trackside environments regularly exceed safe decibel levels. Over time, this can significantly increase the risk of hearing damage and tinnitus.
Tinnitus affects millions of people across the UK and often develops after repeated exposure to loud environments. For many, it can have a serious impact on sleep, concentration, mental health, and quality of life.
Despite this, awareness and protection are still often overlooked in high-performance industries.
This partnership aims to help change that.
A Partnership Built on Purpose, Not Just Branding
Our collaboration with MHR Motorsports is not simply about logo placement or visibility. It is about shared values.
By working together, Sonovo and MHR are promoting:
- Greater awareness of tinnitus and hearing health
- The importance of long-term wellbeing in sport
- Better protection in high-noise working environments
- A more open conversation around hearing issues
Through this partnership, we hope to encourage drivers, crews, and fans alike to take hearing health seriously, without compromising performance.
Why MHR Motorsports Are the Right Partner
MHR Motorsports are a team built on professionalism, dedication, and long-term ambition. From their approach to driver development to their commitment to building a strong team culture, they consistently demonstrate that success is about more than results alone.
What makes this partnership particularly special is MHR’s genuine focus on people.
They prioritise:
- Driver and crew wellbeing
- Professional standards in and out of the paddock
- Responsible team management
- Sustainable long-term growth
These values align closely with Sonovo’s own ethos. Working with a team that balances performance with care makes this collaboration both natural and meaningful.
Supporting Performance Through Better Wellbeing
Peak performance is not achieved through physical preparation alone. It requires mental clarity, quality rest, and long-term health.
For many people living with tinnitus, sleep disruption is one of the biggest challenges they face. This can affect reaction times, concentration, and overall wellbeing, all of which are critical in motorsport.
By providing MHR with Sonovo’s Sonata 2.0 under-pillow speaker and ongoing support, we aim to help raise awareness of practical, non-medical solutions that can support better rest and relaxation.
This partnership reinforces the idea that caring for your health is part of being a professional.
Raising Awareness Beyond the Track
While this partnership is rooted in motorsport, its message extends far beyond racing.
Many industries, including manufacturing, construction, engineering, and aviation, expose workers to similar noise levels. By highlighting tinnitus and hearing health in sport, we hope to reach a wider audience and encourage earlier intervention and better protection.
Small changes today can prevent serious issues tomorrow.
Looking Ahead
We are excited to support MHR Motorsports throughout the season and to build a partnership that delivers value on and off the track.
Together, we will continue to promote:
- Awareness
- Responsibility
- Performance
- Wellbeing
We look forward to sharing more behind-the-scenes content, race updates, and collaborative initiatives as this partnership develops.
About Sonovo
Sonovo is a UK-based tinnitus relief brand dedicated to supporting people living with tinnitus through accessible, non-medical sound-based solutions. Founded following personal experience with tinnitus, Sonovo exists to provide practical support, honest guidance, and meaningful community engagement.
A percentage of every purchase is donated to Tinnitus UK, helping fund research, awareness, and support services.
About MHR Motorsports
MHR Motorsports is a UK racing team competing across multiple championships, known for its professional standards, strong driver development programme, and commitment to long-term success. The team continues to grow rapidly, driven by ambition, teamwork, and integrity.
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